One Tier vs. Multi level

I have always been a fan of MLM (multi level marketing). What’s not to like, if you can refer a couple of people that do the same that do the same you are set. At least in theory it works that way. I know there are plenty of people that are successful with this and I applaud them.
Personally though, I have never had much success. I have always been able to bring in referrals for myself. I then spent my time trying to help those under me do the same thing I was doing. I soon found that not everyone was willing to do what I was to get any referrals. Or that they would get some but not spend the time to show them how to do the same. But that is just my experience in MLM.

Fast forward to now and I am no longer involved in marketing any programs other than my own traffic exchange. I may send out an occasional recommendation for programs but these are things that I think will be beneficial to the members of maxtrafficpro (things like Stephen Ayers Traffic Exchange Roadmap ) When setting up MTP I knew that if I wanted to use PayPal as a payment processor I would have to make sure I complied with their Terms of Service. To do this I only offered commissions for direct referral purchase and upgrades. This is within Paypals T.O.S. and it rewards members for referring new members.

I thought that was it, one level for payments and I was good. It didn’t matter about the rest of the site as long as the commissions were only paid on one level. So thinking this I set it up so members would earn credits on up to 10 levels of referrals’.

Before I continue lets look at that referral structure. Free members earned 10% for their direct referrals and 5% for second and third level referrals activity. So if a free member referred 5 people that each surfed 100 sites a week they would earn 50 extra credits. If each of those 5 people got 5 referrals, that would be 25 members. If each of these members surfed for a hundred sites the member would receive 125 extra credits. Now if those 25 members each referred 5 people that would be 125 people earning 5% for the original member we started out with. So again if each of those members surfed 100 sites that would be 625 extra credits. So in total that would be 700 extra credits that sounds great to me 700 extra credits for referring 5 people.

But let’s think about that for a second, that is 700 credits but in order for that to happen it would take the efforts of 155 people. And it would require that every one of those 125 people surfed 100 sites.
This of course is all in theory and there are a lot of “ifs” involved. This will happen “if” everyone you refer refers more people. It will work “if” each of those members surf 100 sites and if they all refer 5 people. Now I already told you my experience with MLM and that I have never actually seen the theory materialize. Normally for me it would end up I refer 100 people, of those 100 5 would refer a couple of people 5-10 would be active in the program and the remaining would do nothing at all or be active sporadically.

I would try to show these people how to get their 5 referrals but they were not interested in recruiting other people, they wanted to work the program. I never really showed them the benefits of the program because I was too busy trying to get them to refer new people. That is a huge mistake I made and it’s a huge mistake I see a lot of others doing every day.

Still that was a total of 20% of your downlines credits you were getting. Let’s say for a minute though that you only got credits for your direct referrals.

Let’s say you still have those same 5 referrals, but now you are earning 20% of the credits they earn instead of 10%. So now if they were to each surf 100 sites you would earn 100 credits. Far less than the 700 before but you are getting it right away. You do not have to wait for 150 more people to join; you are getting those extra credits right away.

Also now that you do not get any benefit from your referral members referring new members you probably wont be trying to push to them the latest and greatest way to refer new members, instead you would probably show them how being active in the exchange will benefit them. Teach them to use a splash page, how to use a tabbed browser to surf the sites that are in the downliebuilder and maximize their efforts. So now these members are getting better results and are surfing more lets say they are now surfing 200 sites. And since you are not taking your time to show others how to refer new members (unless of course they ask) you have more time to refer new members your self. So now your direct referrals have grown from 5 to 10.

So now you are earning 400 extra credits with a team of only 10. You do not have to worry if there are another 140 people surfing or referring or anything else.

But what is even better than those 400 extra credits is the fact that you have helped 10 people start building their business and they will be thank full for that. They will join the other programs you recommend to them so now you are not only earning those 400 extra credits in one exchange but in 10 so that is 4000 extra credits for you and a great working relationship with 10 other like minded marketers.
Now there are some “ifs” involved in this model as well but a lot less, 145 less to be exact.

Do you think it would be easier to work with 10 people and help them grow their business which in turn helps your business? Or do you think it would be easier to work with 150 people you do not really have the time to get to know?

Who do you think would respond better to suggestions you may have? Those ten you helped or that 100 that get an email from you every once in a while but have no idea who you are other than some one they get emails from every once in a while?

I can tell you from my own experience that a small team of people that work together can get 100 times more accomplished then a large team that doesn’t.

Anyway getting back to PayPals TOS, they have made the clarification that just because the payment structure is within their terms does not mean the site is. Since traffic exchanges sell credits, giving credits on more than one level is basically the same as giving money on more than one level and therefore violates their terms.

This has caused some concern with many traffic exchange owners that do offer referrals credits on more than one level. There are basically three choices an owner has. Either change their structure, change their payment processor. Or do nothing and risk having their paypal accounts frozen.

After thinking about this, and thinking about the above structures laid out, I believe it is the best interest of MTP as a business and for its members to restructure to earning credits for direct referrals and increasing the amount earned for those referrals.

Many other exchanges are going this way as well and I really do think that it will benefit the members. It will help build stronger working relationships with smaller groups, and turn the focus from building a downline, to what everyone joined for in the first place: getting traffic to their site and increasing sales.



New Refferal Structure

 Only a couple of days after the push for manual traffic exchange owners to ban the investment surfs from our sites, it seemed as if it was all in vien. Bobby Ivie of Funny Farm Traffic had his payPal account locked, and was told that it was because the exchange fell into the “grey area” of their terms of service.

  After several days of phone calls it looks like he has gotten his account back and we have gotten some insight on how to bring our exchanges from being “in the grey”.

 It was known that Paypal did not allow payment on more than one level, and is why we only offered commisions on your direct refferals. What has just came to light though is that they view earning credits on more than one level the same as offering cash for more than one level. Well as you know we were offering credit earnings on up to 10 levels for pro members.

 This has now been changed and members will now only earn credits from the activity of their direct downlines.  The ammount earned has been updated and I think most members will see that they are earning the same if not more credits from their refferals activities.

 If you haven’t yet I highly recomend you contact your dirrect refferals and introduce yourself. Having only one refferal level should make it easier to keep in contact with your team members and work together to get the most out of your time and effort.

No More Investment Surfs

Along with many other traffic exchange owners I have banned Investment surf sites from being promoted on Maxtrafficpro. The SEC has declared that these types of sites (like 12dailypro) are illegal. But that is not what has spurred this movement towards the owners banning these sites.  You see advertising on a traffic exchange is just like advertising anywhere else. Ever pick up your local paper and look through the classifieds? Ever notice that little blurb about how they are not responsible for the content of the ads or even how T.V stations have that little blurb before an infomercial.  That is because it is up to the viewer to do their due diligence before buying the product, we are but an  advertising medium. I am not a lawyer nor do I have the time to verify every site and product is legal and that the product is worthy of admission. 


  That being said there are some exceptions, you wouldn’t expect to see a infomercial for a homegrown meth lab kit on late night Comedy Central and don’t expect to see one on MTP either along with porn, warez, hate or any other type of derogatory sites in rotation, if you do report them immediately and they will be removed.     So why are traffic exchange owners banning investment surfs and why am I going even one step further and banning Adsense surf sites as well. Simple, to protect our businesses.  You see although I am not a fan of autosurf sites they do serve their purpose there are some very big and reputaple sites out there, or at least there was untill the likes of 12 daily, and the rest came along. Now if you mention autosurf it is automatically thought of as the investment surf sites. Even if thats not what you think that’s what PayPal thinks.  Paypal has stated that they cannot be used as a processor for any type of autosurf, whether its investment or not. They, like the TV channel the classifieds or even myself do not have the time to go through each and every auto surf site and determine if it is a legitimate business or if its a ponzi investment scam.  

   Before this continues to grow and traffic exchange in general become associated (wrongfully so) with these scams many of us owners have decided to try and stop it.  Even after the lawsuits and getting stormpay shut down more sites continue to appear and people still try to promote them. We cannot make these go away and we can not tell you to stay away from them (although I would highly recommend you do so) But what we can do is separate ourselves from them and prove that we are running legitimate advertising business’s.  

   I have banned the Adsense sites for much of the same reason although it is already too late for that. Google never had a problem with adsense being shown on sites that were being rotated within a traffic exchange until the ” you click my ad I click yours” started showing up. These have gotten more peoples accounts closed then they have helped and they have done nothing but steal money from advertisers. Now if your site is being shown in any traffic exchange Google will cancel your Adsense account.   There are plenty of legitimate businesses online and there are a lot of great owners out there, please think, ask questions and look at what it is you are doing while online. It may seem like its easy cash but you have to think if it was so easy why isn’t it talked about by everyone on your local news on the FrontPage ect.. And think about the process, if it seems to good to be true it probably is, if it feels like you are cheating something or someone you probably are.       


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