Back to Basics TE Training

When Nexus Exchange first opened in 2005, I held weekly web conferences for their members. For an hour every week we talked about how to use TEs. Okay, it was more like 15 minutes of talking TEs, then we branched into general marketing topics, and then usually degenerated into industry gossip. It was fun while it lasted. I met a lot of people, made great business contacts, formed friendships that I still enjoy today. Eventually though, attendance dropped off and I stopped doing the conferences.

Now, fast-forward 11-plus years, and I’m still in TEs. Lots of new faces have popped up over the years, with lots of new questions. There is much confusion about what TEs do. TEs bring traffic to your offers. The money to be made in TEs is in converting that traffic to signups.

I want to get back to sharing information on how to maximize their traffic generation potential of TEs. TEs have evolved over the years. There are so many ways to work smarter now. Many members still don’t use the banners or text ads, which are great sources for branding. TEs even offer link tracking now.

Conferences are a fantastic way to share information, but there is a problem with scheduling them. There is one of me, but members live all over the world. There isn’t a perfect time that suits everybody. What is the solution? Conferences last an hour or so, but blog posts are forever online for you to read at your leisure. So it’s time to dust off the keyboard and start blogging.

Future blog posts will focus on using TEs for traffic generation and ways to convert that traffic. I promise not to make the posts as dry as the last one about mini branders.

How to Maximize your Mini Branders

Earlier this year, Mini Branders were introduced to traffic exchanges on the LFMTE script. Mini Branders are a new form of advertising created by Josh Abbott, Executive Developer of LFMTE. They easily increase your brand awareness by making use of ad space that is already on the surf bar: 468×60 banners.

A Mini Brander is a tiny image of your choosing, such as a photo or logo. You can upload your chosen image, enter the URL of your image, or use the gravatar photo associated with your registered email.

Mini Brander images from 4 different members are placed on a banner ad. When someone clicks that banner, they will be taken to a page where they can learn more about those members and visit their web sites.

Max Traffic Pro Mini Branders look like this:

Click on the banner above, and you will open a page with 4 short text ads, one for each Mini Brander. You can even choose to add a 125×125 banner image to the text ad if you wish.

Mini Branders are set up to show on the surf bar of the exchange with a frequency determined by the site owner. In addition, exchange owners can generate codes to use their Mini Branders as a regular banner at other exchanges, at mailers, wherever 468×60 banners are allowed.

The site owner does all the advertising. All you have to do is create your Mini Brander and assign impressions. As long as your Mini Branders have assigned impressions, they will rotate on the site Mini Brander banner.

Currently, you can trade credits for Mini Brander impressions at Max Traffic Pro. You can also purchase bulk Mini Brander impressions from one of our rotating login offers.

So look for Mini Branders at LFMTE exchanges, and let those owners work their advertising magic for you. Get your face or logo shown everywhere on the internet with just a few clicks of your mouse.

NOTE: This blog post contains affiliate links.

How to get people to know, like and trust you

Honestly? The reason I decided to work from home was because I’m tired of people. Really.

I was in Fast Food for over 25 yrs… my clientele was loud, mean and angry for the most part. Oh, and hungry. Which is why they were loud, mean and angry.

Don’t get me wrong… some customers were fantastic – but the loud, mean angry ones were the ones I remembered. I had to get away.

So… I started working online. Very very soon I found out that even online, I’ve got to let people know who Sunny is! What?

But… online, fortunately is very very different.

Instead of angry people pulling up to my drive through window – I have to parade myself in front of them, and convince them that I have something of value to offer them. This is much different – and much more of a challenge!

Now… I’m not the “parading” type actually. I’d rather sit in a corner, and play solitare on my cell phone. Not greet everyone I see with a smile and a “how are you?”

But… I’m old enough now to realize, and accept… that some people will like me, and some won’t. I don’t have to tell people EVERYthing about me… I don’t even have to tell them very much at all. I just have to tell them that I have something that I’m sure they’ll want.

This is how I did it, and you can too.

I found a forum, where other Internet Marketers were talking. I asked questions. Soon, people started to notice that I was asking questions, and they answered me. Every time someone suggested I do something, I did it.

They *knew* me because I was in the forum asking questions.
They *liked* me because I did what they suggested.
They *trusted* me because I took action.

You can do this too.

Now… we don’t have the forum we had when I started, but we do have chat in several of the traffic exchanges. That’s a great place to start to get to knowing people.

There’s also a weekly seminar at Affiliate Funnel – where you can ask questions – and show people that you CAN take action.

You’ll get noticed – and if you take action – you’ll be liked, and trusted! Then… your business will really take off! Go for it!

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